Korea Health Industry Development Institute(KHIDI) launched "K-Beauty GLOBAL EMPOWERMENT CONFERENCE" in Vietnam in Mekong Beauty Show 2017. 15 K-beauty Stylists and hairdressers came on stage to demonstrate what is the most popular trend in hair style, make up style from Korea. Several Korean pop stars attended as models and more than 150 companies participated in the conference. The event was a great platform to reveal the latest K-beauty trend, analyze on Korean beauty stars styling and is truly a great display of Korean beauty culture, future and industry development direction.
Two live shows by famous Korean makeup artist SSIN and LAMUQE in corporation with MIDU, vietnamese actress and Jang Mi, a famous young singer in Vietnam in Mekong Beauty Show 2017 attracted many visitors from Vietnam, especially young girls who start to become the major consumers of Korean cosmetics.
If you missed the show, please check below video:
Korean cosmetics industries have steadily grown thanks to the rising popularity of K-Beauty and "Hallyu" (the Korean wave) in Asian countries. Korean cosmetics exports have expanded with total cosmetics production reaching KRW10.7 trillion, up 19.64% from the previous year. Korea cosmetics industries ran a trade surplus of USD1.5 billion, 100% increase from the previous year.
Idea products such as cosmetic foundations with cushion type developed by Korean company received a lot of attention in the world and multinational cosmetics companies in Europe, United States and Southeast Asia have growing interest in the domestic cosmetics manufacturers.
Korean government has strong commitment to support cosmetics industry grow as one of the most promising industries in future. Recently, Korea government announced an amendment to the Cosmetics Act with aims to expand the functional cosmetics category and to reclassify the products as they are done in foreign countries catering to the needs of customers.