It is always said Vietnam is still a growing market with high potential, but the consumers are not yet ready to pay high price for cosmetic with good quality. However, Mekong Beauty team has witness a different scenario in local market when visiting the retail shops.
Tony Moly, the 4th largest cosmetics brand in Korea is doing quite well in Vietnam market. It's premium product "Intense Care Snail Cream" sold at around USD130 which is quite high has been the best-seller recently in Vietnam. Products have been almost sold out in many retail shops.
Tony Moly is generating sales across Europe, America and Asia. Now it's looking to further strengthen its foothold in Southeast Asia region.