Mekong Beauty Show Vietnam Market News

Successful Story of Tony Moly in Vietnam beauty market

It is always said Vietnam is still a growing market with high potential, but the consumers are not yet ready to pay high price for cosmetic with good quality. However, Mekong Beauty team has witness a different scenario in local market when visiting the retail shops.

Tony Moly, the 4th largest cosmetics brand in Korea is doing quite well in Vietnam market. It's premium product "Intense Care Snail Cream" sold at around USD130 which is quite high has been the best-seller recently in Vietnam. Products have been almost sold out in many retail shops.

Tony Moly is generating sales across Europe, America and Asia. Now it's looking to further strengthen its foothold in Southeast Asia region.

Vietnam Retail Stores are rapidly growing with strategy--a Research tour to local retail market by Mekong Beauty Team
CO.OP Mart

Saigon Co.op has been recognized as a leading retailer for the eleventh consecutive year. Especially, the local retailer is also the first and only representative of Vietnam winning the award Best of the Best this year. Saigon Co.op owns a far-reaching retail system across the country, including Co.opmart supermarket chain, Co.op Food store chain, Ben Thanh Store and Co.op store network. They have more than 60 shops across Vietnam..


MEDICARE first opened its doors in Vietnam back in 2001 with a 600m2 store in District 1, Ho Chi Minh City. It was the first and only modern Health & Beauty retail brand in Vietnam for over 10 years. Medicare retails has 50 shops in Vietnam. International brands such as ZA is present in Medicare retail shops. They are also selling health supplements .


Big C is a huge thai groupe with 70 supermarket shops with beauty division. Still more international brands than local brands are occupying the stands.


Guardian has extensive operations in Malaysia, Indonesia and Singapore, and a growing presence in Vietnam, Brunei and Cambodia.