Mr. Nguyen Van Minh--Vice Chairman, VIETNAM ESSENTIAL OILS, AROMATHERAPY AND COSMETICS ASSOCIATION
"Vietnamese cosmetic products have only a 10 percent market share though they can easily compete with foreign ones in terms of quality. However, the companies have focused on quality but not invested in developing their brands. They do not use eye-catching packaging.”
"Vietnamese consumers, especially affluent ones, prefer high-quality products but also ones with beautiful packaging. Low technologies and a shortage of funds are also reasons for their lack of competitiveness. Many of them are trying to invest in technologies, but, being small or medium-sized companies, cannot catch up with major foreign players."