Mekong Beauty Show and Vietbeauty 2019 launch press conference was successfully organized today in Deutsches Haus. 135 attendees including 38 press attended the press conference. Mr. CP Saw, Director & Head of Beauty Portfolio (ASEAN) - INFORMA / UBM officially announced the combination of Mekong Beauty Show and Vietbeauty in 2019 and introduced the new show highlights.
Beauty Talk about "Marketing strategies of beauty distribution channles" was organized right after the press conference. Nielslen, MEDiCARE, Centdegres and Haravan shared their expertise on e-commerce/online & offline marketing/ Omni-channle strategy.
The first roadshow was held in Hanoi on January 16. 90 beauty professionals of Manufacturers, distributors, retail and press attended the event. We brought up the topic of "Natural & Organic Cosmetics " which is a global trend. Saigon Cosmetics Corporation, TVR, Ilahui, Nielsen Vietnam and Centdegres Vietnam shared their insights about the organic cosmetics market potential in Vietnam.
There was a quite intense discussion among speakers and attendees. We could see local brands and even distributors from Vietnam have increased their awareness of "branding and marketing strategy" for their products. They are not satisfied with only selling in traditional trade. "How to create an effective marketing strategy?"" How to build a better distribution network?" These are the major topics we will talk about in the next mekong beauty roadshow.
2nd stop of Mekong Beauty road show in Ho Chi Minh city to serve the southern Vietnam market on January 19, three days after Hanoi. Over 100 beauty professionals of Manufacturers, distributors, retail and press from the south attended the event. We were honored to have invited Vietnam Essential Oils, Aromatherapy and Cosmetics Association (VOCA), MEDiCARE, TVR Corporation, Nielsen Vietnam and Centdegres Vietnam as speakers to share their expertise about the "Organic Cosmetics Market in Vietnam".
Local manufacturers believe that “Being a green makeover” can help Vietnamese cosmetics to get on path to prosperity and sustainability. Many Vietnamese companies have been developing in this area. One of them is TVR, the Vietnamese OEM natural beauty specialist. They introduced the innovative “Bio Cellulose Beauty Mask Sheet”, produced from Ben Tre organic coconuts, which was created and developed especially for this event. And at the end of the event, they took all delegates to a live experience how a scrub is made of natural ingredient and everyone tried the product.