Why Exhibit in Vietnam?

Vietnam is a dynamic market with a population of about 92 million and listed top 2 in Asian markets in Beauty and Personal Care consumptions.

Vietnam is leading the growth in the region, it is the fastest growing market for consumer goods in Southeast Asia. It is also a gateway to enter into other major countries in the greater Mekong region: Cambodia, Laos and Myanmar.

Why Exhibit in Mekong Beauty Show?

Mekong Beauty Show is the only B2B platform in Vietnam focusing on the "distribution & retail channel" for international cosmetics brands.  Our strong network in Vietnam's import and retail market has provided exhibitors plenty of solutions to the difficulties of being a new brand here.

  • Get first-hand market analysis about Vietnam beauty market from expert such as Nielsen
  • Meet with the largest retail chains in Vietnam--MEDiCARE to gain fast access to Vietnam market
  • Showcase your products and services to over 200 buyers from Mekong region
  • Talk with consumers to understand their insights and strengthern your market startegy
  • Attend various conferences and workshops to learn "how to win in Vietnam beauty market"

Who are the visitors?


  • 40% Distributors/Agents/Importers
  • 25% Retailers (Department Stores, Supermarkets, Franchises)
  • 20% Manufacturers (Including R&D and Purchasers)
  • 15% Beauty Salons and Spa Owners