Vietnam Beauty Distributor & Retailer Club

Mekong Beauty show 2017 was honoured to be able to collaborate with a group of beauty professionals both from Vietnam or international. Holding hands together we created the 1st “Vietnam Distributor & Retailer Club” with Vietnam Essentials Oils& Aromatherapy Cosmetics Association, SAIGON COSMETICS CORPORATION, MEDiCARE, NIELSEN, Centdegres, Firmenich, Beautystreams… This year we are pleased to see more members joining us like TVR, Ilahui. We aim to create the club and bring international trend, technology, information sharing to federate the Vietnam beauty industry.


Our Mission

  • Help, Develop and Maintain a sustainable and trusted cosmetic industry in Vietnam
  • Partner with other local associations proactively to create an environment that protects consumers and provide favorable conditions for the industry to grow
  • Create a place where talented people are inspired and motivated to innovate
  • Meet the challenges that the market remains with over 80% of retail in traditional channels, poor and expensive distribution
  • Federate all Vietnam beauty industry players and help Vietnamese brands to stand out


Our Partners

Message from our Partners

Mr. Bart Verheyen, Commercial Director, MEDiCARE

“As with most great opportunities comes both visible and hidden challenges. The Vietnamese beauty market offers great opportunities with the fastest growing middle class in Asia, double digit annual sales growth, over 90% smart phone penetration for beauty users and the population’s average age around 30 to list but a few”

“However, challenges remain with over 80% of retail in traditional channels, poor and expensive distribution, brand aware but not brand loyal consumers who are highly connected, consumer aspirations rising rapidly so constant brand & offer evolution must be a culture to remain ahead”

“We remain confident about our market and after 16 years feel we understand our customers better than most having built the leading beauty retail brand throughout Vietnam. We have a clear passion & respect for our ever evolving customers who have increasingly sophisticated demands”

Mr. Roberto Butragueño Revenga, Associate Director Retailer Vertical, Nielsen Vietnam

“Vietnam is one of the most attractive markets for the retail industry due to a combination of solid macroeconomic growth, a young and dynamic population growing middle class and the increasing levels of consumer confidence when looking at the immediate future. As a result, all of these signals are reflected in a growing fast moving consumer goods industry.

The beauty industry is likely to benefit from this positive market landscape and be driven by three key emerging trends in Vietnam. The first trend is the fast development of modern trade, especially reflected in the increasing penetration and awareness of new emerging channels such as Modern Drugstores and Personal Care stores. Secondly, it is the aspiration of accessing to premium products lead by Beauty and Personal. And last but not least, the rising of e-commerce and connected spenders is believed to be the catalyst to accelerate the progression of beauty categories”