Vietnam Beauty Pavilion

With the support from Saigon Cosmetics Corporation, MEDiCARE, Nielsen Vietnam, Firmenich, Beautystreams and Centdegrés, we would like to create an onsite “Vietnam Beauty Distributors & Retailers Club workshop” on June 16th.

Workshop Program:

9:00 - 9:30AM     Reception

9:30 – 11:00AM   Key speakers: MEDiCARE/ Nielsen/ SCC

Key topics to be discussed:

Building A Mutually Collaborative Relationship Between Beauty Brands & Conventional/Online Retailers

Modern Trade Benefits And Emerging Channel Development

Macroeconomic And Market Landscape As Well As Consumer Study

11:00 – 12:00PM Visit Exhibition to meet international brands

12:00 – 13:30PM Lunch

13:30 – 16:30PM Key speakers: MEDiCARE/Centdegres/ Firmenich/ Beautystreams

Key Pillars Of Marketing Campaigns To Make A Good Branding

Latest Trend In Beauty Industry From An International Perspective

Fragrance Test Experience Of 9 Olfactory Symbols Selected For Being The Iconic Elements From Vietnam

Our Partners

Mr. Bart Verheyen, Commercial Director, MEDiCARE

“As with most great opportunities comes both visible and hidden challenges. The Vietnamese beauty market offers great opportunities with the fastest growing middle class in Asia, double digit annual sales growth, over 90% smart phone penetration for beauty users and the population’s average age around 30 to list but a few”

“However, challenges remain with over 80% of retail in traditional channels, poor and expensive distribution, brand aware but not brand loyal consumers who are highly connected, consumer aspirations rising rapidly so constant brand & offer evolution must be a culture to remain ahead”

“We remain confident about our market and after 16 years feel we understand our customers better than most having built the leading beauty retail brand throughout Vietnam. We have a clear passion & respect for our ever evolving customers who have increasingly sophisticated demands”

Mr. Roberto Butragueño Revenga, Associate Director Retailer Vertical, Nielsen Vietnam

“Vietnam is one of the most attractive markets for the retail industry due to a combination of solid macroeconomic growth, a young and dynamic population growing middle class and the increasing levels of consumer confidence when looking at the immediate future. As a result, all of these signals are reflected in a growing fast moving consumer goods industry.

The beauty industry is likely to benefit from this positive market landscape and be driven by three key emerging trends in Vietnam. The first trend is the fast development of modern trade, especially reflected in the increasing penetration and awareness of new emerging channels such as Modern Drugstores and Personal Care stores. Secondly, it is the aspiration of accessing to premium products lead by Beauty and Personal. And last but not least, the rising of e-commerce and connected spenders is believed to be the catalyst to accelerate the progression of beauty categories”