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15 - 17 June 2017

Saigon Exhibition And Convention Centre - SECC

Mr. Nguyen Van Minh--Vice Chairman, VIETNAM ESSENTIAL OILS, AROMATHERAPY AND COSMETICS ASSOCIATION

"Vietnamese cosmetic products have only a 10 percent market share though they can easily compete with foreign ones in terms of quality. However, the companies have focused on quality but not invested in developing their brands. They do not use eye-catching packaging.”

"Vietnamese consumers, especially affluent ones, prefer high-quality products but also ones with beautiful packaging. Low technologies and a shortage of funds are also reasons for their lack of competitiveness. Many of them are trying to invest in technologies, but, being small or medium-sized companies, cannot catch up with major foreign players."

Ms. LY Nguyen Lan Phuong--General Director, Saigon Cosmetics Corporation

"According to experts in the industry, Vietnamese cosmetics are strong enough to convince consumers of quality and also have the advantage of natural sources, the Vietnamese herbs in the majority of products. In order to compete in the home market, in addition to quality as a top priority, local cosmetics manufacturers need to constantly innovate and have their own way. And the value that we have pursued MPSG for over 40 years is the effort to bring consumers not only quality products but also bold cultural values ​​and traditional traditions. I believe that not only MPSG, local cosmetics businesses are very enthusiastic to further affirm the Vietnamese brand in cosmetic and beauty industry."

 

 

 

Mr. Mr. Luc BERRIET-- Fragrance Development Director, FIRMENICH
Ms. Nga PHAN-- Vietnamese Beauty Brands Ambassador, PHAMPHAN TRADING

"It is important adapting to the local market and accompanying brands with our international experiences (but always being careful to respect the culture and opportunities to change, not here to impose ideas but to reveal Vietnamese market potential)." "The world knows Vietnam with a rich culture, colorful colors. Vietnam with poetic and poetic images. We must take advantage of these strengths to create something new that can attract them, so that they remember us, find us."

 

Mr. Matthieu ROCHETTE SCHNEIDER-- General Manager, CENTDEGRES CHINA
Ms. Kelly LUU-- General Manager, CENTDEGRES VIETNAM

"With astounding amounts of references and way of catching shoppers attention, brands need to stand out and convince shoppers in the blink of an eye. Understanding people's brain is decisive and design is the key. Ingenious packaging appeals customers before logic does. Brands need a message to share and a way to express it: design."

  

 

 

Ms. Lan Vu -- FOUNDER & CEO, BEAUTYSTREAMS
Ms. Anne-Catherine Auvray -- GLOBAL BESPOKE DIRECTOR, BEAUTYSTREAMS

"We believe that Vietnam is now poised for enormous growth potential. It is a country rich in talented, dynamic people. The secret for development is not copying foreign companies, but analysis of their own company’s strengths and consumer needs and lifestyles. By doing this, companies can strategically create a unique, appealing brand. Understanding both local and global perspectives is key – a successful company is one that knows how to bridge both to suit the needs of their consumers."