Mekong Beauty Show is part of the Global Exhibitions Division of Informa PLC

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15 - 17 June 2017

Saigon Exhibition And Convention Centre - SECC

Why exibit ?

1. Gain exposure and find new buyers in 3 days only and set up strategic global alliances in the Mekong markets
2. Be at the very heart of the Mekong growth Region
3. Showcase your products and services to key decision makers in order to sell into the fast growing Mekong market (over 165 million people) showing an increasingly higher middle income population.
4. Generate immediate sales orders and capture new business leads
5. To meet & network with beauty professionals of the Thai and ASEAN markets, to exchange ideas and knowledge leading to business linkages between local and international organizations

MeKong Beauty Show is the idea forum for all beauty professionals seeking to capitalize on the fast-growing beauty market in MeKong four Countries – Vietnam, Cambodia, Laos, Myanmar. Organized around 4 key segments - Beauty & Cosmetics, Herbal & Health, Hair & Nail, OEM/Packaging this trade show is a true gateway to launch or develop in the booming region, while staying informed about the latest industry trends.

Vietnam is a dynamic market with a population of about 92 million and listed top 2 in Asian markets in Beauty and Personal Care consumptions. It is an emerging market with huge potential that has been experiencing impressive growth; growing a rate of 30% per annum for the past few years


OF US$441 BILLION BY 2020, WITH CAGR OF 8.8% B/W 2015-2020.

Vietnam, Cambodia, Laos and Myanmar – Mekong 4 countries are rising fast


Income categories Lower middle incomes Lower incomes Lower middle incomes Lower middle incomes
Population 91,700,000 6,894,098 15,408,270 53,897,154
GDP Current US$ billions 194 12.327 18.05 64.87
GDP per capita (current US$) 2,110 1,810 1,010 1,270
GDP per capita PPP (international $) 6,020 5,680 16,778 n.a.
GDP Growth Rate 6.68% 7.00% 7.00% 7.00%
Population Age 15-64(%) 70.20% 61.40% 64.30% 67.00%
Urban population rate (%) 33.60% 38.60% 20.70% 34.10%